To provide greater value-exchange to companies by assisting them to venture overseas (focusing on ASEAN & China) through conducting of feasibility studies and market research consumer insights studies.
Regionalisation helps companies by incorporating the on-site data validation component and by linking them up to useful contacts and networks in the target markets. Target audience is selected through detailed market screeners and leveraging on our strong partnerships with ASEAN universities. Funding for students are applicable through Enterprise Singapore whom has a long standing working relationship with SP BIC.
- Overseas Consumer Insights & Supply Chain Project, Vietnam
- Overseas Consumer Insights Project, Indonesia
OVERSEAS CONSUMER INSIGHTS & SUPPLY CHAIN PROJECT, VIETNAM
Lam Soon Group, Singapore | 2017
Project 1: Market Research The project team conducted in-depth market research on Lam Soon’s three household products with local households in Ho Chi Minh City through in-home interviews and home stays. Insights-driven marketing recommendations were presented to Lam Soon for its local market development. Project 2: Supply Chain Project The project team analysed the distribution matrix of Lam Soon’s three household products in terms of sales volume through interviews with local distributors. Insights and recommendations for expansion into other cities in Vietnam were then presented to the Lam Soon management team.
OVERSEAS CONSUMER INSIGHTS PROJECT, INDONESIA
Jumbo Group Limited | 2017
Singapore Polytechnic Business Innovation Centre partnered with Jumbo Group Limited on a market research project in Jakarta, Indonesia.
The project team gathered data from Indonesian consumers through interviews, home visits and observations at retail outlets. Based on the insights, the project team conceptualised an ideal consumer experience for the client’s product for the Indonesian market.
Human Resource Management
Singapore Polytechnic wants to provide an experiential working space where users can experience how technology can be deployed throughout the Talent Management life-cycle.
We partner HR experts and HR technology companies to provide innovative and sustainable project solutions for organisations.
TALENT RETENTION PROJECT
Barcook Bakery Pte Ltd | 2018
Bakers and frontline staff are the core employees of Barcook Bakery. They impact business bottom-line directly. Barcook’s management understands the high importance of acquiring the right talent, engaging them during on-boarding, developing them through a robust learning and talent development strategy, supported by a strong, distinct and unique organisation culture. As such, Barcook endeavour to have an integrated HR solution to retain talents.The Year 3 students from the Diploma in Human Resource Management & Psychology worked together in teams to address Barcook’s challenges. Their focuses include Talent Sourcing and Acquisition, Learning and Talent Development, Talent Performance and Rewards, as well as Culture and Employee Engagement. The final outcome is a robust integrated HR solution to retain talents.During the project, students deployed Design Thinking methodology in which they concentrate on end users’ experiences. Through a series of interviews or focus group, they empathised and understood the needs and motivation of these employees which support their ideation and solutioning. They also helped to co-create and facilitate innovative yet sustainable interventions to address Barcook’s challenges.
LOCALISATION OF SKILLS FRAMEWORK
Cheng Xin Ship Management Pte Ltd | 2018
Cheng Xin Ship Management wants to localise Maritime and Port Authority of Singapore (MPA)’s Skills Framework in Cheng Xin’s context to cover its core operation team.Upon project completion, Cheng is will be able to build a more robust end-to-end talent strategy. They can deploy their localised skills framework to attract, develop, performance manage and for ongoing coaching and mentoring.
The Skills Framework can help build a career and learning development roadmap with clear indicative of current and future-ready technical and business competencies.As a result, employees can expect development and growth within the organisation, thus feeling engaged and able to contribute directly to positive business results.
Applied Industry Project
Other than Regionalisation, Human Resource Management and Proof of Concept, SP Business Innovation Centre offers staff consultancy and student projects (supervised by experienced lecturers) in the following areas for enterprise capability development:
- Marketing – Consumer research (quantitative & qualitative), marketing plan development, digital marketing
- Accounting & Finance – Accounting, taxation, internal audit & control
- Business Analytics – Enterprise dashboard development
- Business Processes & Productivity – Process redesign and improvement
- Service Excellence – User persona development, user journey mapping, design thinking
Project teams use a data-driven approach to diagnose the company’s business gaps, and develop solutions to address them.
- Enterprise Dashboard Project
- Inventory Management & Automation Project
- Consumer Insights & Product Ideation Project
ENTERPRISE DASHBOARD PROJECT
Liqui Moly Singapore Pte Ltd | 2018
Having data coming from different sources, such as Point of Sales systems and retail data sources such as Lazada and RedMart, Liqui Moly is keen to develop an integrated view of all their data through an enterprise dashboard to achieve 360 BI view, data integration, gain marketing insights and KPI monitoring.
Project team from SP Diploma in Financial Informatics develop 4 Enterprise Dashboards for customer, sales, operations and product overview.
INVENTORY MANAGEMENT & AUTOMATION PROJECT
Watsons Personal Care Stores Pte Ltd | 2018
Project team comprising of SP Diploma in Accountancy students and lecturer embarked on an inventory management and stocktake project for Watsons.The project team conducted a research on the inventory management process to understand the key risks for inventory. The students then participated in the stocktakes at the various Watsons outlets to review the stocktake procedures from the start of the inventory stocktake to the end of the final inventory count.Based on data gathered, the project team developed the process flow for inventory stocktake, and brainstormed how to improve the process flow to make it more efficient and effective. The team also worked on automating the stocktake summary and reports generation for Watsons.
CONSUMER INSIGHTS & PRODUCT IDEATION PROJECT
Gongcha (Singapore) Pte Ltd | 2017
The project team comprising lecturers and students from the Diploma in Business Administration (Marketing Management) and Diploma in Business Innovation & Design conducted consumer focus groups to understand Singapore consumers’ buying behaviour and unmet needs when it comes to bubble tea.Based on insights obtained, the project team applied Design Thinking methodology to ideate new product concepts for Gongcha to attract more customers and increase sales.