Consumer Chemicals Technology Centre

What We Can Do For You

ANALYSE 
Target market | Product | User Requirements

LEVERAGE
Facilities | Students | Industry Ecosystem

Propose
USABLE 
Solution

R&D PLATFORM 
With A* STAR to
co-create solutions

EVALUATE
For
Sustainability

ANALYSE

TARGET MARKET | USER REQUIREMENTS

market
 research

product
 development

portfolio
 expansion

Market research

User-Understanding

Understanding the consumer

  • To understand latest consumer trends in various product category
  • To explore consumers’ current behaviour and habits
  • To identify any unmet needs to drive product development
Segment-Profiling

Market Profiling

  • To quantify product usage behaviour with larger sample
  • To assess level of brand awareness and usage of key products available in the market
  • To measure brand preference and pinpoint brand drivers

Market sensing

User-Testing

Product Concept Testing

  • To gauge consumers’ sentiments towards a set of possible new product concepts (likes, dislikes, areas of improvement)
  • To identify ‘winning concept’ for further product development
Market-Acceptance

Market Acceptance Testing

  • To assess the level of acceptance and purchase intent of potential new product
  • To measure consumers’ sentiments towards possible brand positioning concepts/ key promotional messages

LEVERAGE

FACILITIES| STUDENTS | ECOSYSTEM

Facilities

Purpose built environment to foster synergistic partnerships towards innovation

Student-Project

Diverse community of students to support innovative collaborations

Equipment

We offer a vast range of equipments to meet every product development need

USABLE

SOLUTION

Petri Dish

PRODUCT STABILITY
Accelerated storage tests

Research

ANALYTICAL TESTS
pH, viscosity and more

Product Development

PRODUCT DEVELOPMENT & SENSORY EVALUATION
Personal Care, Cosmetics, Fragrances

Emphaty Study

ANALYTICAL TESTS
In -vitro test for glycaemic index determination, pH, viscosity and more

EVALUATE

SUSTAINABILITY

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Partnership With Industry

Multiple Collaborations for Sustainability. Learn More.

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Consumer Chemicals Technology Centre (CCTC) brings an end-to-end ecosystem to support businesses dealing with consumer care products all the way from conceptualising an idea to product development leading to commercialisation while ensuring safety and product integrity. Targeted industries include personal care, food and nutrition, pharmaceutical and healthcare.

We are located at Singapore Polytechnic, 500 Dover Road, Block T11A Level 4, Singapore 139651.
Do contact us at Cynthia_sim@sp.edu.sg